Customer Acquisition Cost
Divide attributable acquisition spending by new customers.
Your numbers
Cost per acquired customer
Business ratio based on your consistent-period inputs. Accounting definitions and industry comparisons may differ.
Scenario comparison
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Formula
Use CAC = A/N. A is the acquisition spending attributed to the same period and customer group, and N is the number of newly acquired paying customers.
Divide attributable acquisition spending by new customers.
Worked example
- Acquisition spending
- 10000
- New paying customers
- 100
- Cost per acquired customer
- 100
Scope and limitations
Business ratio based on your consistent-period inputs. Accounting definitions and industry comparisons may differ.
Inputs are checked for missing values and allowed ranges. A result outside the finite numeric range is not displayed. Rounding affects display, while the calculation uses the model’s numeric precision.
Check your units and assumptions before relying on a result. Changing a label does not convert a currency or physical unit.
Formula version: 781035e8ef59 · Example checked: