Net Revenue Retention
Track existing-customer recurring revenue after expansion and losses.
Your numbers
Net revenue retention
Exclude all new-customer revenue; use the same starting cohort and recurring-revenue period.
Scenario comparison
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Formula
Use NRR = (S+E−D−C)/S. S is starting recurring revenue, E is expansion, D is contraction, and C is churned revenue from the same starting customer group. NRR is a fraction; all new-customer revenue is excluded.
Track existing-customer recurring revenue after expansion and losses.
Worked example
- Starting recurring revenue
- 10000
- Expansion revenue
- 2000
- Contraction revenue
- 500
- Churned revenue
- 500
- Net revenue retention
- 110 %
- Gross revenue retention
- 90 %
Scope and limitations
Exclude all new-customer revenue; use the same starting cohort and recurring-revenue period.
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Formula version: 7575b5dcd4a7 · Example checked: