Business
Quote for creator sponsorship
Estimate sponsor rate from expected views, di CPM wey you enter, engagement adjustment and production time.
Add to workspaceYour numbers
Result dey update as you type; no Calculate button dey. All calculation dey run inside your browser.
Sponsor rate wey we estimate
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How the result break down
| Di item | Value wey e get |
|---|
Di engagement multiplier na engagement divided by 4, with lower limit 0.7 and upper limit 1.5. So very low or very high engagement no fit move di rate anyhow without limit.
Quick look at the result
Dem scale di bars reach whichever big pass between di CPM-based value and production cost, so you fit see which part carry more of di rate.
Rate for different view counts
| Case wey you wan compare | Value wey e get |
|---|
Every row dey use your same CPM, engagement, hours and hourly cost; na only expected views dey change. Production cost no change, so di rate no dey rise in direct proportion to views.
Formula
Sponsor rate = views ÷ 1,000 × CPM × clamp(engagement ÷ 4, 0.7, 1.5) + production hours × hourly cost. Di 85%–120% range na di estimate multiplied by 0.85 and 1.20.
Example wey show the calculation
Views na 80,000, CPM na $120, engagement na 4.5%, production na 16 hours at $200. Multiplier = 4.5 ÷ 4 = 1.125, wey dey inside di 0.7–1.5 limits. CPM-based value = 80,000 ÷ 1,000 × $120 × 1.125 = $10,800. Production cost = 16 × $200 = $3,200. Total = $14,000. Example range: $14,000 × 85% = $11,900 to $14,000 × 120% = $16,800.
Where e fit work and limits
Di engagement multiplier and di 85%–120% range na rules wey dis calculator choose for di scenario; no be market valuation. Di calculation no include rights, exclusivity, usage period, revisions, whitelisting or reuse. Any of dem fit change di real rate pass wetin di formula change. Expected views na assumption, no be guarantee, and na you dey enter CPM. CPM from another niche or platform fit no apply. Past performance, whether di audience fit di sponsor, and wetin you go deliver still dey decide wetin sponsor go really pay.
Questions wey people dey ask often
How una dey calculate the rate?
Divide views by 1,000, multiply by CPM and di engagement multiplier (engagement divided by 4, with limits 0.7 and 1.5), then add production hours multiplied by hourly cost.
Why una dey adjust for engagement at all?
Because two creators wey get di same views no necessarily dey get di same attention. Di 4% reference mean say engagement above 4% go raise di rate and below 4% go reduce am, inside di limits.
Wetin be the 85%-120% range?
Na example negotiation range around di estimate, based on dis calculator own scenario rules. No be market range, and e no come from sponsor data.
Make I charge production cost separately?
Dis page join am into one rate so di total go cover both audience value and labour. If sponsor want separate quotes, di breakdown table show both parts wey you fit present separately.
Wetin if my engagement na 20%?
Di multiplier still get upper limit 1.5, so engagement above 6% (6 divided by 4) no dey add anything again for dis model. Use evidence to argue for exceptional engagement, instead of stretching di multiplier.
Wetin dem no include?
Usage rights, exclusivity, revision rounds, paid promotion and contract length. Put separate prices for dem on top of dis estimate; no leave di formula to hide dem inside.
Other tools wey relate to dis
- Creator Content ROI — di return wey one piece of content get from im own sales, instead of sponsor fee
- Real hourly rate for freelance work — the true hourly rate behind the production-cost part
- Calculator for ROI — general return calculation for any sponsored project
Results na estimates; dem no replace advice from qualified professional.